Freestyle was a mobile based startup building the next generation of business productivity tools. I was the first hire as the Senior Product Designer and we grew to a team of five. I worked on the product for 8 months. The first was an automated task management app focused primarily on enterprise sales companies. It would populate tasks based on past actions and operating rhythms to reduce time spent on mundane tasks.

my role

I was responsible for designing the mobile experience from the ground up. I served in an hybrid design role owning all facets of interaction and visual design along with a bit of front-end work. It also gave me a chance to become familiar with React Native as we prototyped in it extensively. Being the first designer, a big part of my role was determing the product strategy and creating a design culture for the company. I designed primarily for iOS, but also spent sometime conceptualizing future offerings in other platforms.

automating the mundane

Can you increase productivity through automation? We didn’t want to just build another productivity app that you forgot about, we wanted it to be a vital part of your work.

  • multiplier greater than 1

    To validate anything in the world of sales, we had to prove our product could add, not deter, to their current process. Our challenge was making our app fit in any sales cycle and to show a quantitative impact on their output.

  • time is of the essence

    No one wants to sit and learn how to use an app, let alone one that's supposed to improve your work life balance. Our onboarding had to be efficient and we had to make it intuitive.

user research

We used various research methadologies to test our hypotheses. Creating user personas and conducting user interviews allowed us to gather our qualitative data about how sales representatives functioned on a day to day capacity. After speaking to over 20+ users, it was easy to see a pattern and a pain point - almost all representatives struggled with routine logistical tasks which hampered their productivity.

  • user
  • user
  • concept
  • usability

sketch, wireframe, prototype, repeat

Our goal was to make a really intuitive app that didn’t pose much of a learning curve as we wanted to increase our users productivity from day one. Having understood their pain points through our research our goal was to make our app anything but mundane. One of our points of focus was allowing a user to be able to do any tasks in under three taps or less. We worked through a number of iterations, often converting them into high fidelity and functional prototypes in React Native.

Pollinate Session All Steps old
Pollinate Session All Steps new
Pollinate Session Step old
Pollinate Session Step new
Pollinate Answer Step old
Pollinate Answer Step new
Pollinate Menu old
Pollinate Menu new
Pollinate Reminders old
Pollinate Reminders new
Pollinate Login old
Pollinate Login new

creating a visual style

Functional design is crucial to any product but creating a great visual experience can put it over the top. We wanted to ensure our app communicated our reliability as a company.


  • #2b5dca
  • #20356a
  • #e75252
  • #ebe9e9
  • #5a5959
  • #bfcae5


  • Light
  • Medium
  • Bold

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.



Deferring to the users and throwing out any notion of how "we" think productivity should be tackled helped us uncover the best ways to solve this problem. Our solution was to fulfill 90% of a task such as scheduling a meeting and providing a prompt in the form of a task. It allowed our users to still retail control over their tasks except now their time spent on each task was greatly reduced.

  • empathy is still underrated

    It wasn't until we understood the day to day nuances of a user did we figure out how to even provide a solution that would meet their need. Too many options or features often tend to complicate design but doing the basics well consistently can have a huge impact.

  • test often and early

    Protoyping often made it much easier to test our assumptions and be in sync with our engineers. It led to better product decisions and made the whole team a part of the design process.